This post is part of a series on growth hacking (How our startup is growth hacking its way to success… and how you can copy us!)
ProductHunt: What Is It?
Product Hunt is an online community-powered site where the best available new products can be launched and shared by product-loving tech geeks: products such as websites, mobile apps, tech creations, hardware projects, and so on. On the website you’re invited to submit your product, upvote, and comment on the newest tech products of the day.
ProductHunt is just the new kid on the block (so-to-speak) but it’s very quickly gaining popularity: it’s becoming the centre of conversations for the most experienced tech enthusiasts.
This article will explain to you:
- How to get your product listed on ProductHunt, and
- The most effective method of maximizing your votes.
How To Get Your Product Accepted by ProductHunt
To begin with, you must have an effective tagline that best describes your site.
Keep it concise, clear, and short: meaning your description should be less than 100 characters. The name of your website/company and this headline are the only two elements that will be in your listing, so it had better be good!
If you’re in doubt as to how to word your tagline, why not run a feedback A/B Test (or two) to determine what tagline might work best for you. This article will explain how to run an A/B Test.
Now that you have your tagline, you’re ready to register (via Twitter) and submit your website. And that’s pretty-much it!
Making Your Submission
Up until September this year no-one was allowed to make new submissions on ProductHunt. It was by invitation only, and the invitation could only come from an existing member.
If you need a third-party to help you by suggesting your site, you can get in touch with active Product Hunters via Twitter. It will certainly add more credibility to your ProductHunt listing. The thing to remember about this site is that they’re a very active online community of product hunters continuously looking for something new to post, so there’s every chance you you’ll get a positive response.
Ways to Promote Your Listing and Maximise Your Votes
Now your aim is to get as many readers as you possibly can to upvote your listing.
- For your listing to rank high you need the votes: you’ll get more traffic the better you rank, so your voting strategy should be in place before you get listed. There are only a limited number of listings displayed on ProductHunt.com’s first page so to be highly ranked on that critical first page you’re going to need lots of people voting for you.
- Have Your Site Submitted On a Week Day. Our experience is that ProductHunt.com was not very active on a Sunday, so we advise to have your listing submitted on a week day.
- ProductHunt is a San Francisco based business, so have your listing posted at 00.01 PST. Because your listing will only be featured for twenty-four hours you want to ensure you have as much time as possible to maximize your votes. Here is a great tool if you need to compare time zones to work out the best time to post. )
- Remember to post your ProductHunt link on Facebook, Twitter, Google+, or whatever social profiles you have.
- Send emails to your leads and existing customers.
- Reach the more active Twitter members via @mentions. Here’s a link to more than 800 active Product Hunters or a list of the most active ones here.
Unfortunately Keeping™ didn’t quite make it onto the front page of ProductHunt.com, but we’re still very happy with the way it was received: we ended up with more than 50 beta sign-ups.
It all tapered off pretty quick and a couple of days later it was as if ProductHunt had never happened.
However, we do believe ProductHunt has heaps of potential and, being such a new site, it’s bound to evolve. It’s our opinion that there’s great potential with ProductHunt because it’s such an active community of like-minded people: there’s bound to be many ways of leveraging this group of product-loving tech geeks in the future.